Paramount Cosmetics (India) Ltd. has grown to become one of the leading manufacturers of Indian cosmetics and has broadened its offerings with Kajal, Liquid Kumkum and Deodorants, Exfoliating Gels and Moisturizers for women. In 1994 Paramount Cosmetics entered the men's grooming market under the brand Instinct - the product portfolio included a wide range of Deodorant. Instinct's huge success was the catalyst that encouraged the brand to expand into the Hair, Skin and other Personal Care products in 2011.

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