Jyothy Laboratories Limited began its journey in 1983 with a single product - Ujala Supreme - in the fabric whitener category. The product was woven around a unique proposition. An iconic jingleAaya naya Ujala, chaar boondo waala was created to market this product. Presently, the company is in the business of meeting the everyday needs of consumers by creating well-packaged and technologically advanced products in four segments of the fast-moving consumer goods industry. It has offerings in fabric care, dish wash, household insecticide and personal care. Its brands are household names such as Ujala, Henko, Exo, Pril, Maxo and Margo. It is also in the business of laundry services.

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