Flair Writing Industries Limited manufactures and distributes several brands in India and due to its ability to manufacture quality products and its distribution and retail capabilities, it is able to partner with various international brands in the writing instruments industry. The company's products are sold under its “Flair brand, its principal brands “Hauser and “Pierre Cardin and it has also introduced “ZOOX in India. Its brands “Flair and “Hauser offer mass-market and premium pen and stationery products, its brand “ZOOX focusses on mid-premium and premium writing instruments, and its “Pierre Cardin brand offers premium pen and stationery products. It also contracts manufacture writing instruments as an OEM for export and for sale in India. It also provides customized corporate gifting products to its corporate customers.

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